One of the most frustrating parts of taking on branding initiatives is calculating ROI. We all know it’s important. So why is it so hard to measure?

The answer lies in the fact that branding influences all aspects of the company. A strong brand generally leads to improved metrics across all KPIs. But how can you know for sure the improvement you’re seeing is due to an improvement of your brand?

Luckily there are three areas we can turn to for successfully measuring ROI on your brand efforts:

• Awareness
• Purchasing
• Advocacy

Those areas may sound vague, but don’t worry. We’ll dive into each of them to learn the exact steps and formulas you’ll need to measure everything. That way you can be confident the data you get accurately reflects the results of your brand initiatives.

The ability to finally measure and report branding ROI is at your fingertips!

Workbook Download

Use the link below to download the Workbook files. Inside the Zip file you'll find your workbook and the Brand Questionnaire (which you'll need for one of the KPIs).

File Size: < 1 MB