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How to Calculate Brand ROI
How to Calculate Brand ROI
Introduction Video (1:09)
Course Workbook
Why it's Difficult to Calculate Brand ROI (3:16)
How to Measure Awareness (4:30)
How to Measure Purchasing (3:04)
How to Measure Advocacy (3:45)
Wrap Up & Extra Resources (1:03)
How to Measure Advocacy
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